LATEST PRETZEL CRISPS NEWS

THE SNACK FACTORY EXTENDS DISTRIBUTION TO CANADA

2009-05-12T11:24:00.000-07:00

Pretzel Crisps Now Available in More than a Dozen Canadian Supermarket Chains, Including Hundreds of Loblaw Companies Owned Stores

Princeton, NJ (May 7, 2009) – The Snack Factory LLC, creators of patented Pretzel Crisps® snacks, (www.pretzelcrisps.com), announced today that they have extended their North American distribution to include over a dozen Canadian supermarket chains across the country.

The slim, crunchy pretzel crackers can be found from coast to coast, with the largest distribution in major supermarket chain retailer Loblaw’s, where Pretzel Crisps can be found in the deli section of hundreds of Loblaw Companies owned stores.

The Snack Factory is collaborating exclusively with SunOpta Distribution Group, (STLK, TSX) Canada’s largest distributor of organic, natural, kosher, specialty foods and natural health care products. SunOpta’s customers include major food chains, independent food stores, natural food stores, super stores, warehouse clubs, drug stores, home delivery companies, food service organizations, wholesalers and health professionals.

“Pretzel Crisps are the perfect gourmet snack for consumers looking for a healthy, delicious alternative to fattening chips and crackers,” said Warren Wilson, President of the Snack Factory. “We’ve received feedback from Canadian consumers asking where they can get our product, so we’re excited about partnering with SunOpta to make Pretzel Crisps available across Canada.”

“Pretzel Crisps are a perfect fit for our company and our customers as this innovative, great tasting brand is a mirror image of who we are and who we sell to,” said Tony Iacovetta, Specialty Business Manager, SunOpta. “At SunOpta Distribution Group (SDG), we focus on foods for the quality-conscious and health-conscious consumer.”

Pretzel Crisps will be available at the following Canadian retailers, as well as small independent grocers:

• Safeway
• Sobey’s
• IGA
• Buy-Low
• London Drug
• A&P
• Sobey’s
• Longo’s
• Highland Farms
• Zellers
• Metro
• Loblaw’s

About Snack Factory LLC
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

About SunOpta Inc.
SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the natural and organic food, supplements and health and beauty markets. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food products integrated from seed through packaged products; Opta Minerals Inc. (TSX:OPM) (66.2% owned by SunOpta), a producer, distributor, and recycler of environmentally friendly industrial materials; and SunOpta BioProcess Inc. which engineers and markets proprietary steam explosion technology systems for the bio-fuel, pulp and food processing industries. Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.

FEELING TAXED?

2009-04-14T12:42:00.000-07:00

Finally, An Uncle Sam Hand

Out That Everyone Can Enjoy!

Uncle Sam Hits the Streets with Pretzel Crisps to

Help New Yorkers Through Crunch Time

FACT: This year, 7 in 10 (71 percent) of Americans who expect to receive a federal tax refund for 2008 will not be spending, but saving it, investing it or using it to pay off debt. And, for those Americans who OWE taxes this year, 43% stated that they will dip into savings to pay Uncle Sam.*

WHAT: Getting through tax time is “crunch time” for many Americans. From Wall Street to Main Street, On April 15th dozens of Uncle Sams will hit the streets of NYC with sixty thousand packs of crunchy Pretzel Crisps, giving consumers a stress relieving crunch to help make it through the day.

WHO: Thirty Uncle Sams, courtesy of The Snack Factory, makers of patented Pretzel Crisps – fat free, cholesterol free pretzel crackers.

WHEN: April 15, 2009, 6:00 am to 11:00 am EST.

WHERE: NYC post offices:
James Farley Post Office - 421 Eighth Avenue (Corner of 8^th and 33^rd)
Grand Central Post Office - 450 Lexington Avenue (Corner of 45^th and Lexington)
Times Square Post Office - 340 West 42nd Street (Corner of 9^th and 42^nd)

BACKGROUND: From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

*ING Direct 2009 survey

THE SNACK FACTORY NAMES CONSOLIDATED SALES NETWORK AS NATIONAL BROKER FOR CONVENIENCE MARKETS

2009-03-06T08:17:00.000-08:00

Princeton, NJ (March 4, 2009) – The Snack Factory, creators of patented Pretzel Crisps® snacks, announced today that they have named Consolidated Sales Network (CSN) as their national broker for the convenience channel of trade on the retail and wholesaler sides of the business.

CSN is an alliance of independent brokers servicing convenience outlets across North America. The alliance members will be handing The Snack Factory’s Pretzel Crisps brand, with an emphasis on the 2 oz. and 5 oz. bag items. CSN covers over 95,000 convenience outlets, including 7-11, Chevron, Speedway and Wawa, among others.

“Convenience store sales of snacks remain strong, and a healthy, delicious snack like Pretzel Crisps fit what consumers are looking for,” said Warren Wilson, President of The Snack Factory. “We love sharing Pretzel Crisps with snack enthusiasts, and look forward to a great partnership with CSN to have Pretzel Crisps available for snacking across the nation.”

“Representing The Snack Factory in the convenience segment is a significant opportunity for the Consolidated Sales Network,” commented David Tucci, Executive Director of CSN. “Building a dynamic brand such as Pretzel Crisps is what we do best.” “Our members specialize in capitalizing on unique, fast moving consumables across the convenience channel.” “Our local market expertise and long standing customer relationships will be the key factors in driving trade acceptance and performance in the snack category.”

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit http://www.pretzelcrisps.com/.

THE SNACK FACTORY NAMES FOX RIVER FOODS AS DISTRIBUTOR IN MIDWEST

2009-02-19T12:35:00.000-08:00

Princeton, NJ (February 19, 2009) – The Snack Factory, creators of patented Pretzel Crisps^®snacks, announced today that they have named Fox River Foods as their distributor for Illinois, Indiana and parts of Wisconsin and Missouri.

“We are happy to be able to offer this unique, healthy snack to our entire customer base. The product really has its’ own positive brand recognition and should be accepted across all segments of business,” said Pam Fleming, Director, Education Sales, Fox River Foods.

Fox River Foods is a premier food distributor supplying quality food and drink to schools, churches, restaurants, fundraisers and many other organizations. As the largest school food service distributor in Illinois, Fox River Foods will be distributing Pretzel Crisps to schools around the Midwest region.

“Partnering with an established distribution company like Fox River Foods will allow us to have fat free, cholesterol free Pretzel Crisps as a healthy snack alternative for school children. We are excited about this partnership and anticipate great success in expanding the current distribution of Pretzel Crisps in the mid-west region,” said Warren Wilson, President of The Snack Factory.

About the Snack Factory

From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Rachael Ray Loves Pretzel Crisps!

2009-02-12T13:08:00.000-08:00

For the second time, the Snack Factory's Pretzel Crisps were featured as the Rachael Ray Snack of the Day! All natural Dark Chocolate Covered Pretzel Crisps were featured on the Emmy winning show on February 3rd.

Pretzel Crisps Earn Good Housekeeping Seal

2009-02-04T21:43:00.000-08:00

Princeton, NJ - Feb 5, 2009 -- The Snack Factory has been awarded the world renowned Good Housekeeping Seal for its patented Pretzel Crisps brand pretzel crackers. The Good Housekeeping Seal is given to superior products that are evaluated by scientists at the Good Housekeeping Research Institute. The seal has been in use for over 100 years.

"We are honored to have earned the Good Housekeeping Seal for our products,” said Warren Wilson, President of the Snack Factory. “We have a commitment to quality and creating a product that consumers will return to purchase again and again. Having the Good Housekeeping Seal lets our consumers know that our products passed rigorous testing and are backed by one of the most powerful consumer icons in the world.”

Pretzel Crisps are baked thin and crunchy, with no trans fat and no cholesterol. They’re perfect for snacking or entertaining and are a healthy option to fattening chips and crackers. The delicious crisps come in eight flavors, including All-natural Original, Honey Mustard & Onion, Garlic, Everything, Chipotle Cheddar, Buffalo Wing, All-natural Dark Chocolate Covered and Peanut Butter Covered.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

2008-12-23T09:08:00.000-08:00

Skillman Santas bring Pretzel Crisps to NYC streets

2008-12-17T07:49:00.000-08:00

December 13, 2008
http://blogs.mycentraljersey.com/foodchain/2008/12/13/skillman-santas-bring-pretzel-crisps-to-nyc-streets/

A local company will be making a big promotional play in New York City this week to mark the Christmas-gift-mailing rush.

The Snack Factory, based in the Skillman section of Montgomery Township, makers of the pretzel cracker Pretzel Crisps, is deploying more than two dozen “Santas and elves” throughout five locations in Manhattan between 7 a.m. and 1 p.m. Tuesday Dec. 16, to hand out more than 45,000 Pretzel Crisps to the public.

“This year,” says Snack Factory’s announcement, “the U.S. Postal Service recommends that parcel post, the least expensive shipping service, be sent out by Dec. 16 in order to ensure that gifts arrive under the tree in time.”

All those shoppers and shippers rushing their packages off will be offered “a stress-relieving crunch to help them make it through the day,” says Pretzel Crisps’ maker, which was named No. 3 on the Inc. 5000 List of Fastest Growing Companies and No. 1 in the top businesses in the New York, New Jersey and Pennsylvania area.

The Snack Factory is a family-owned and -operated business started by husband-and-wife entrepreneurs Warren and Sara Wilson, who patented the fat-free, cholesterol-free flat pretzel as a new vehicle for dips and spreads in addition to the traditional ways pretzels are enjoyed.

For more information, visit www.pretzelcrisps.com

Pretzels for Everyone!

2008-12-17T07:40:00.000-08:00

September 16, 2008
Visitors per month:177,952
http://weblogs.amny.com/entertainment/urbanite/blog/

Pretzels for everyone!

For hungry and tired shoppers, help is on the way today. Dozens of Santas and elves will hit the streets to hand out over 45 thousand crunchy Pretzel Crisps. The free pretzel crisps will be available at Columbus Circle, Times Square, Rockefeller Center, Herald Square and the R.A.F Post Office at 34th Street, starting at 9 a.m. Pretzel crisps come in varieties ranging from Everything to Buffalo Wing to Chocolate Covered Pretzel Crisps. Judging from how quickly we’re going through our office’s bags — they are a great holiday snack.

Santa Delivers Pretzel Crisps to NYC Pedestrians

2008-12-11T19:09:00.000-08:00

December 10, 2008
Pretzel Crisps is all about giving this holiday season. The growing snack brand, a product of Snack Factory, Skillman, N.J., has hired two dozen Santas and their elves to hand out more than 45,000 crunchy snacks on Dec. 16 in New York City.

Pretzel Crisps, which first debuted three years ago, also is running new print ads playing up the pretzel's flat shape for holding sauces and dips. They appear in this month's O, The Oprah Magazine and People's Sexiest Man Alive issue. Subsequent ads will run in 2009 issues of Real Simple, Good Housekeeping and Every Day with Rachael Ray.

"We realized even though we've been growing strongly, we needed to get the word out," Milt Weinstock, who heads up Pretzel Crisps marketing at the privately held Snack Factory. Last April, Pretzel Crisps treated consumers to free samples of the snack while they waited to file their taxes outside six U.S. post offices in Manhattan.

"We've spent some money on advertising, but certainly not as much as the Frito-Lays and Rold Golds. We're like the Davids combating the snack giants, the Goliaths, and we've been pretty successful," Weinstock said, adding that volume often "shoots through the roof" after such events.

Pretzels are among the most popular snacks enjoyed by consumers. While sales plummeted by 5 percent during the low-carb period of 2003-04, the snack quickly bounced back once the fad was over. "People really want to eat these things, especially as they have a relatively decent health halo," said Marcia Mogelonsky, senior research analyst at market research firm Mintel, Chicago.

The Snack Factory spent $500,000 advertising Pretzel Crisps in the U.S. in 2007 (excluding online), and $1.1 million through September of this year, per Nielsen Monitor-Plus.

SCRAMBLING TO GET PRESENTS TO RELATIVES IN TIME FOR CHRISTMAS?

2008-12-08T12:46:00.000-08:00

Santa and his Elves Hit the Streets with Pretzel Crisps to Help
New Yorkers through Crunch Time!

FACT: Last year, UPS delivered more than 22 million packages on its peak-shipping day, which was December 19th. This year, the US Postal Service recommends that parcel post, the least expensive shipping service be sent out by December 16th in order to ensure that gifts arrive under the tree in time.

WHAT: Indeed, shopping for and shipping those last minute Yule gifts can be a daunting task, but help is on the way -- on Tuesday December 16th, dozens of Santa’s and his trusty helpers will hit the streets of NYC to hand out over 45 thousand crunchy Pretzel Crisps — providing consumers with a stress-relieving crunch to help them make it through the day!

WHO: More than two-dozen Santa’s and Elves, courtesy of The Snack Factory, makers of patented Pretzel Crisps - fat free, cholesterol free pretzel crackers.

WHEN: December 16, 2008, 7 AM- 1 PM

Locations:
o Columbus Circle – 60th & Broadway @ Trump Tower
o Times Square – 43rd / 7th Avenue
o Rock Center – 48th / 6th Avenue
o Herald Square – 34th / 7th Avenue
o R.A.F Post Office - 421 8th Avenue @ 34th Street

BACKGROUND: From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Snack Maker Thrives During Crunch

2008-12-02T16:24:00.000-08:00

November 27, 2008
Circulation: 316,280
Visitors per month: 1,428,080
View article here.

Sara Wilson decided one day in 1995 that the world needed a pretzel as flat as a cracker. The world didn't get one right away, because it took several years for someone to invent a machine to make an ironed-out pretzel.

Wilson and her husband, Warren, know something about flat snacks. During the 1980s, they created New York Style Bagel Chips, which the Princeton couple sold to Nabisco.
Their new company, The Snack Factory, is based in the Skillman section of Montgomery in Somerset County and has a plant in Wisconsin. It was named this year as the fastest-growing privately held company in the New York-New Jersey-Pennsylvania area by Inc. magazine.

The Snack Factory grew its sales to $42.1 million last year, up from $228,000 in 2004, according to the company. The company makes pretzel crisps that are baked, have no trans fat or cholesterol and can be stacked with toppings such as peanut butter, cream cheese or shrimp.

The small company is tapping into consumer concerns about calories, cholesterol and fat in their food while they share snacks with friends and family during holiday celebrations and sporting events.

Sara Wilson talked about her business with The Star-Ledger during a recent interview:
How big is the pretzel industry? We consider ourselves a pretzel cracker, not a pretzel. The pretzel industry is about $1 billion at retail, but our category is really being defined by us. It is an emerging category and, for now, we are the leader.

Who are your competitors? Premium, upscale snacks sold in the deli area.

How do you get your snacking ideas? Warren put himself through college selling funnel cakes from his grandmother's recipe. I was scooping ice cream at the local mall when we met. Immediately, we started sharing business ideas.

Why make a pretzel cracker? More than 13 years ago, we were producing a hollow and airy "Pretzel Puff." While I was watching the snacks come off the production line, the "aha" moment hit. Instead of the puffy pretzel, why not make the thinnest possible pretzel cracker in the shape of a traditional pretzel? This would result in a thin, extra crispy pretzel cracker unlike anything that existed in the marketplace. I always loved the flavor profile and health attributes of pretzels, but they were never elegant or versatile enough.

Why was it so difficult to find someone to make a machine to make the pretzels? This was a brand new concept that was never done before. But from the time I had the idea, we saw the potential for a pretzel that was also a cracker. A snack food that was stackable, snackable, dippable -- basically upscale and versatile.

What did you learn from the bagel chips business before starting this one? We learned that if you deliver a great, unique product and you get into a section of the store that is a little bit of your own -- the deli in our case -- and get it to the right people you'll have great response. We focused on a premium package, learned a formula and developed relationships that have really helped with making Pretzel Crisps such a success.

How much did you borrow to start the business? All I can tell you is that the investment has paid off, and was well worth it.

What's the next step for you? We've got a pipeline of new products we've just started to launch -- peanut butter, dark chocolate flavors and new Ciabatta Crisps. We're having so much fun doing this that we don't have time to think about selling.

The Snack Factory in U.S. 1 Magazine

2008-11-03T10:19:00.000-08:00

Pretzel Crisps Giveaway

2008-10-16T11:13:00.000-07:00

October 2008
Visitors per month: 1,671,408
View article.

Ten lucky winners will receive an assorted case of award-winning gourmet Pretzel Crisps. Approx. retail value: $42; pretzelcrisps.com
Pretzel Crisps, thin, crunchy pretzel crackers from The Snack Factory, come in a variety of flavors such as Everything (garlic, poppy and sesame seeds), Honey Mustard & Onion, all-natural Original, Garlic and Buffalo Wing. These irresistibly crunchy snacks are great for dipping and snacking. Delicious with dips or spreads, with cheese or your favorite topping, they’re perfect for making quick appetizers too. Pretzel Crisps are baked, trans fat–free, cholesterol-free and saturated fat–free!
No purchase necessary
Entry period: October 14, 2008 – December 12, 2008 Noon ET.

THE SNACK FACTORY RECOGNIZED FOR OUTSTANDING PERFORMANCE IN THE MARKETPLACE BY BOTH CONSUMERS AND TRADE

2008-09-15T14:08:00.001-07:00

Superior Snack and Exponential Growth Lead to
Top Food and Business Awards in 2008

PRINCETON, NJ – September 15, 2008 – The Snack Factory, makers of patented Pretzel Crisps® brand pretzel crackers and all new Ciabatta Crisps, continues to receive industry awards for their delicious gourmet snacks and astonishing business growth.

The Snack Factory saw +40% growth during the first half of 2008, and industry, trade and consumers took note. The company sailed to one of the top spots on the Inc. 5000 list –named among the top 3 fastest growing privately held companies in America and the number 1 fastest growing company in the Food and Beverage category. The industry-leading magazine further rated The Snack Factory the number 1 business in the entire New York - New Jersey and PA area. This business achievement has been noted on esteemed business news shows including FOX Business Networks America’s Nightly Scoreboard.

In a competition against well-known snack brands, Pretzel Crisps received a Chef’s Best Award for Best Taste this year. The Snack Factory’s accelerated movement within the industry has noted by the biggest publication names in the Food Trade Media industry as well. Pretzel Crisps were named Progressive Grocer Magazines “Hot New Snack Pick” for 2008, and the thin snack crisps received a Product of the Year award in 2008 from the Professional Candy Association.

General consumer media outlets continue to give accolades to the brand as well. Shapyou.com, a top health and fitness website, has awarded Pretzel Crisps with four of its prestigious GearAwards™. Chipotle Cheddar Pretzel Crisps was granted the “Top Gear of the Year” award in the Natural and Organic Food Products category, both Original and Chocolate Covered Pretzel Crisps were named “Great Gear of the Year” winners and Buffalo Wing Pretzel Crisps were awarded with a “Seal of Excellence.”

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

THE SNACK FACTORY NAMED NUMBER THREE ON INC. 5000 LIST OF FASTEST GROWING COMPANIES

2008-09-15T14:06:00.000-07:00

Ranked #1 among the top 100 Food & Beverage Companies, #1 in the top 100 Businesses in the entire New York, New Jersey and PA area

PRINCETON, NJ – August 27, 2008 – The Snack Factory, makers of patented Pretzel Crisps® brand pretzel crackers and all new Ciabatta Crisps, was named No. 3 on the Inc. Magazine 5000 list of the fastest growing privately held companies for 2008. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs.

Taken as a whole, these companies represent the backbone of the U.S. economy.
With revenue growth of more than 18,371% in three years, The Snack Factory skyrocketed up the list thanks to its epic brand, Pretzel Crisps®.

"We're honored to receive this prestigious ranking in a list of the top growing companies in America today,” said Warren Wilson, President of The Snack Factory. "We developed Pretzel Crisps as a healthy snack for today’s consumer – those concerned with fat and calories. Through our aggressive marketing and sales strategies, we’ve been able to distribute Pretzel Crisps around the country, creating a consumer demand that has driven our rapid growth.”

The Snack Factory also received the awards of being named #1 among the top 100 Food & Beverage Companies, and #1 in the top 100 Businesses in the entire New York - New Jersey and PA area.

The 2008 Inc. 5000 list measures revenue growth from 2004 through 2007. To qualify, companies must be U.S.-based and privately held, for profit, independent – not subsidiaries or divisions of other companies – as of December 31, 2007, and have had at least $200,000 in revenue in 2004, and $42 million in 2007.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

PRETZEL CRISPS GETS PHYSICAL

2008-09-15T14:05:00.000-07:00

Crunch Fitness Centers Share a Healthy Snack with Over 10,000 Members

PRINCETON, NJ – July 31, 2008 –The Snack Factory, makers of patented Pretzel Crisps® brand pretzel crackers, is excited to provide Crunch fitness with over 10,000 samples of their all-natural, fat-free Pretzel Crisps to give away at 30 fitness centers across the country. Special 100-calorie packs of Pretzel Crisps are being given to gym members throughout the summer months to encourage them to get crunching.
“Finding a fat free snack that satisfies the crunch craving can be difficult,” said Warren Wilson, President of The Snack Factory. “Our portion controlled 100-calorie packs have no trans fats, no saturated fat and no cholesterol making them the perfect snack for health conscious consumers.”

Crunch fitness center is known for its alternatives to traditional sweat and grind workouts, with programming including everything from “Hip Hop Aerobics” with a live rapper, to Co-Ed Action Wrestling, to “Cycled” yoga cycling. With 32 state-of-the-art gyms in New York, Los Angeles, San Francisco, Miami, Chicago, Washington D.C. and Atlanta, Crunch fitness centers are helping people get healthy across the country.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Pretzel Crisps Receives Chef's Best Award

2008-09-09T09:52:00.000-07:00

PRETZEL CRISPS SCOOPS UP FOUR HEALTH AND FITNESS AWARDS

2008-08-25T14:11:00.000-07:00

PRINCETON, NJ – August 25, 2008 – Olympians aren’t the only ones competing these days. The Snack Factory is proud to announce that Shapyou.com, a top health and fitness website, has awarded Pretzel Crisps with four of its prestigious GearAwards™. Chipotle Cheddar Pretzel Crisps won the “Top Gear of the Year” award in the Natural and Organic Food Products category, both Original and Chocolate Covered Pretzel Crisps were named “Great Gear of the Year” winners and Buffalo Wing Pretzel Crisps were awarded with a “Seal of Excellence.”

“We’re pleased that our healthy, delicious Pretzel Crisps received awards from Shapeyou.com. We created Pretzel Crisps as a smart snack for today’s health conscious consumer, and these awards represent that we’re hitting our mark,” said Warren Wilson, President of The Snack Factory.

With no trans fats, no saturated fat, no cholesterol and only 110 calories per serving, Pretzel Crisps can help you stay in shape and on track with your fitness goals. Pretzel Crisps are great for quick, healthy snacking on the way to work or after the gym. All eight delicious flavors, including the award winning Chipotle Cheddar, Buffalo Wing, Original and Chocolate Covered varieties, can be found in grocery store deli departments, convenience stores and club stores nationwide.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

NEW FROM THE SNACK FACTORY – ALL NATURAL CIABATTA CRISPS™

2008-07-03T08:40:00.000-07:00

The Snack Factory Introduces a New Crunch to its Award Winning Line Up

PRINCETON, NJ – May 20, 2008 – The Snack Factory, creators of patented Pretzel Crisps®, have introduced the latest addition to their award winning snack line up – all natural CIABATTA CRISPS™.

Available in two delicious flavors, Sun dried Tomato & Parmesan and Rosemary & Garlic, these authentic ciabatta bread crisps are all natural with no trans fat, cholesterol, or artificial flavors. Real ciabatta bread, extra virgin olive oil and savory herbs and spices, are twice baked for a flavorful crunch. The oven baked crisps pair perfectly with bruschetta, soft cheeses, soups and salads, dips and spreads, or even as a stand-alone snacking option to satisfy that crunch craving!

“Starting with real ciabatta bread and then adding authentic, natural flavors makes our CIABATTA CRISPS the perfect option for entertaining or a ready to eat snack,” says Warren Wilson, President of The Snack Factory. The homemade look and thin shape have consumers raving. Factoring in their superior crunch and hearty ability to stand up to any toppings, dips and spreads, makes our CIABATTA CRISPS a welcome addition to our snack line and consumer tables everywhere.”

The 4.75-ounce bag is perfect for deli shelves. CIABATTA CRISPS are oven baked and carry Kosher certification from the OU.

Ordering Information:
The 4.75-ounce bags are available now. For additional pricing and information contact info@pretzelcrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.ciabattacrisps.com.
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PRETZEL CRISPS GETS MADISON SQUARE GARDEN CRUNCHING!

2008-06-01T10:12:00.000-07:00

The Snack Factory Enters Agreement to Make Their Patented Cracker the Official Pretzel Snack at MSG!

PRINCETON, NJ – May 15, 2008 – The Snack Factory, creators of Pretzel Crisps® brand pretzel crackers, announced today an agreement with Madison Square Garden to have its thin, crunchy pretzel cracker available throughout the complex.

Madison Square Garden, known for its great family events, major sports teams including the New York Rangers and Knicks, as well as a world-renowned concert venue, will begin offering the thin and crisp snacks in June 2008. Signage throughout the location will showcase Pretzel Crisps as a thin, crisp alternative to fattening chips and crackers with no trans fat and no cholesterol.

“We’re excited to offer our award winning product to visitors at Madison Square Garden,” said Warren Wilson, President of The Snack Factory. “Pairing our Pretzel Crisps with MSG is winning combination.”

Pretzel Crisps will be available throughout the arena at concession locations. The company anticipates selling a high volume of its thin crisps to visitors during the upcoming event season.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

FEELING TAXED? Uncle Sam Hits the Streets with Pretzel Crisps to Help New Yorkers through Crunch Time

2008-04-08T11:18:00.000-07:00

WHAT: Getting through tax time is “crunch time” for many Americans. On April 15th, dozens of Uncle Sams will hit the streets of NYC with tens of thousands of crunchy Pretzel Crisps giving consumers a stress relieving crunch to help make it through the day. According to the IRS, one in five of the nation's taxpayers wait until the final week to file their taxes by the April 15 deadline.

WHO: More than two dozen Uncle Sams, courtesy of The Snack Factory, makers of patented Pretzel Crisps – fat free, cholesterol free pretzel crackers.

WHEN: April 15, 2008

NYC post offices:

5:00am - 10:30am
• James Farley Post Office - 421 Eighth Avenue

7:30am - 11:00am
• Grand Central Post Office - 450 Lexington Avenue

9:00am - 12:00pm
• Times Square Post Office - 340 West 42nd Street
• Murray Hill Post Office - 115 E 34th Street
• Madison Square Post Office - 149 E 23rd Street

BACKGROUND: From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Pretzel Crisps Gives Appetizer Ideas to America!

2008-03-11T11:07:00.000-07:00

PRETZEL CRISPS® HIT THE WINDY CITY

2007-11-18T17:18:00.000-08:00

Pretzel Crisps were featured on Chicago’s WAMQ on November 6. The Food Cop: Serving Healthy Holiday Fare segment on the NBC affiliate station showcased Chocolate Covered Pretzel Crisps.

RACHAEL RAY FEATURES BUFFALO WING PRETZEL CRISPS®

2007-11-01T07:03:00.000-07:00

Yum-O Buffalo!

Contact:
Ilya Welfeld
Welfeld Public Relations
(201) 439-1010
Media@PretzelCrisps.com

PRINCETON, NJ –November 1, 2007 –Pretzel Crisps® got another taste of fame when Rachael Ray gave her audience a taste of Buffalo Wing Pretzel Crisps! The Emmy winning, daily, one-hour, syndicated show is among the top-ranked daytime programs on television, with an estimated audience of more than 2.5 million. Rachael Ray served the award-winning Pretzel Crisps as the featured Snack of the Day on October 22, sharing it with in-studio guests and viewers nationwide.

“Our phone starting ringing as soon as Rachael Ray served Buffalo Wing Pretzel Crisps as the Snack of the Day,” said Warren Wilson, president of The Snack Factory. “We were more than happy to provide Pretzel Crisps when the show requested them and we were even more delighted to watch Rachael take a bite straight from the bag! It is really a pleasure to have such an influential food icon recommend Pretzel Crisps to her fans”

The Snack Factory introduced Buffalo Wing Pretzel Crisps in June of this year, adding the flavor to its line of baked, cholesterol-free snacks. With only 110 calories per serving, Buffalo Wing flavor Pretzel Crisps is fast becoming a favorite, most recently scoring points as a great football season snack. Pretzel Crisps, including Original, Garlic, Everything and Honey Mustard & Onion and Buffalo Wing, can be found in grocery store deli departments, convenience stores and club stores nationwide. All Pretzel Crisps® are oven baked and carry Kosher certification from the OU.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

PRETZEL CRISPS® GO PRIME TIME

2007-08-06T22:00:00.000-07:00

The World’s First Pretzel Cracker Gets High Praise on the Food Network’s Popular Program ‘Unwrapped’

Ilya Welfeld
Welfeld Public Relations
(201) 439-1010
Media@PretzelCrisps.com

PRINCETON, NJ – August 6, 2007 – Pretzel Crisps got prime time praise on the Food Network’s highly popular show ‘Unwrapped.’ Seen in more than 70 million households, ‘Unwrapped’ is hosted by Marc Summers who takes viewers behind the scenes to learn more about their favorite foods.

“We were pleased to welcome Unwrapped into our factory to give snackers a glimpse of what goes into making our irresistibly crunchy Pretzel Crisps,” said Warren Wilson, president of The Snack Factory. “Of course, we kept the most secret of the secret process under wraps even for ‘Unwrapped’ but hope that Pretzel Crisps lovers enjoyed a peek behind the package.”

The “Good 4 You” episode of Unwrapped featured healthy alternatives that taste great. Pretzel Crisps were noted for their irresistible crunch and versatility as not only a snack, but a gourmet pretzel cracker perfect for dipping, spreading and enhancing any high-class spread. The segment teased the next great flavor expected from the Snack Factory in time for the holiday season… Chocolate covered Pretzel Crisps.

Watched by primarily affluent, educated men and women ages 18-45 Unwrapped provides great exposure for Pretzel Crisps. The show originally aired on August 6th, 2007 with additional air dates scheduled for August 7th, 17th and 18th. Local listings and show information are available on the Food Network website at :
http://www.foodnetwork.com/food/show_cw/episode/0,1976,FOOD_9955_51944,00.html

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

A DECADENT CRUNCH

2007-07-19T06:32:00.000-07:00

The Snack Factory Debuts Pretzel Crisps® Dipped in Dark Chocolate

Contact:
Ilya Welfeld
Welfeld Public Relations
(201) 439-1010
Media@PretzelCrisps.com

PRINCETON, NJ – July 8, 2007 – Earlier today at the Summer Fancy Food Show, the Snack Factory introduced Chocolate Covered Pretzel Crisps, the latest flavor of its famously thin, crunchy, patented pretzel crackers. Made with 45% cacao, the Chocolate Covered Pretzel Crisps deliver the decadence of rich chocolate with the delicious salty crunch of its baked, fat-free Pretzel Crisps.

“We knew early on that we would one day pair Pretzel Crisps with chocolate,” said Warren Wilson, President of The Snack Factory. “…but we wanted to do it perfectly. We searched nationwide for high-quality chocolate that would compliment our gourmet-tasting snacks and we knew the right chocolate when we found it. We are pleased to introduce this latest flavor in time for the holiday season and envision many a stocking stuffed with a decadent crunch from Pretzel Crisps.”

The Chocolate Covered Pretzel Crisps are available in a 6-ounce stand-up, resealeable package with a suggested retail price of $3.99 - 4.99.

Ordering Information:
Chocolate Covered Pretzel Crisps are available for distribution in September. For additional pricing and availability information, contact Warren Wilson at info@pretzelcrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

THE SNACK FACTORY PUTS GOOD THINGS IN SMALL PACKAGES, INTRODUCING 100 CALORIE PACKS OF PRETZEL CRISPS®

2007-05-31T21:02:00.000-07:00

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com

IDDBA Seminar and Expo 2007
Booth: 1501
Anaheim Convention Center

PRINCETON, NJ – June 3, 2007 – The Snack Factory, creators of patented Pretzel Crisps®, have made their famously trim, crunchy pretzel crackers available in 100 Calorie Packs in Original flavor.

“Pretzel Crisps are great for serving, spreading and snacking,” said Warren Wilson, President of The Snack Factory. “The new 100 Calorie Packs make it convenient and simple to stick a single serving in your purse, briefcase or even a lunch box. Since Original flavor Pretzel Crisps are baked and fat free, we know snackers will be pleased by the amount of healthy, satisfying crunch in each pack.”

The Snack Factory created 100 Calorie Packs in response to strong consumer interest in single serving snacking. Unlike less-than-healthy snack packs created by some manufacturers, Original Pretzel Crisps are already all-natural, baked and fat-free! The 100 Calorie Packs simply add an element of convenience to the great taste and extreme crunch that healthy snackers enjoy. The 100 Calorie Packs of Pretzel Crisps have a suggested retail prices of 2 for $1.00. All Pretzel Crisps are oven baked and carry Pareve, Kosher certification from the OU.

Ordering Information:
100 Calorie Packs of Pretzel Crisps are immediately available 60 to a case or in 4/50 count master cartons. For additional pricing and availability information contact info@pretzelcrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

WING-KICKIN’ PRETZEL CRISPS®

2007-05-21T09:17:00.000-07:00

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com

IDDBA Seminar and Expo 2007
Booth: 1501
Anaheim Convention Center

The Snack Factory to Introduce Hot New Flavor -- Buffalo Wing Pretzel Crisps®

PRINCETON, NJ – June 1, 2007 – ‘Kick start’ your party, your afternoon or even your workday with the new ‘Buffalo Wing’ Pretzel Crisps®. These kick’in slims deliver the distinctive flavor of zingy, zesty buffalo wings on the famously thin, crispy pretzels brought to you by The Snack Factory.

“Snackers count on us to deliver the unexpected,” said Warren Wilson, President of The Snack Factory. “Who doesn’t love the flavor of a Buffalo Wing? We took that flavor, which pairs perfectly with pretzels, and produced a low-fat snack with quite the kick. As always, we started with our uniquely thin pretzel and added a special blend of spices to make a gourmet snack that is as different as it is healthy, and delicious. We are proud to share this newest flavor of Pretzel Crisps® with snackers everywhere. Enjoy!”

Buffalo Wing is the latest flavor in the line of patented Pretzel Crisps®. Low-fat and cholesterol-free with only 110 calories per serving, the Buffalo Wing flavor Pretzel Crisps® are sure to be a favorite during the upcoming barbeque and baseball season. The gourmet snacks will be available in the signature resealable 6-ounce stand-up package and are line priced with other Pretzel Crisps® flavors at $2.99 SRP. Additional Pretzel Crisps® flavors such as Original, Garlic, Everything and Honey Mustard & Onion can be found in grocery store deli departments, convenience stores and club stores nationwide. All Pretzel Crisps® are oven baked and carry Pareve, Kosher certification from the OU.

Serving Suggestions:
Try Buffalo Wing flavored Pretzel Crisps® alone, dipped in blue cheese dressing, sour cream, or on top of a fresh salad.

Ordering Information:
Buffalo Wing Pretzel Crisps® are available for distribution immediately. For additional pricing and availability information, contact Warren Wilson at info@pretzelcrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

KOSHERFEST 2006 PRESS RELEASE

2006-11-14T08:00:00.000-08:00

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com

NASFT PAVILLION
KOSHERFEST 2006
Jacob K. Javitz Center

BOLD & DELICIOUS NEW FLAVOR
OF PRETZEL CRISPS®
Honey Mustard & Onion Make a Perfect Nosh!

NEW YORK, NY (November 14, 2006) – Snack Factory, Inc. is proud to announce the addition of a fabulous new flavor of Pretzel Crisps®, Honey Mustard & Onion! The new flavor joins the family of award-winning kosher favorites Original, Garlic and Everything Crisps.

“Pretzel Crisps® are a healthy alternative to fattening crackers and potato chips and an ideal complement to hummus, cheeses, spreads and dips. People today are searching for healthier snack foods that taste good; mirroring the foods they love but should not have. We receive letters from rabbi’s and Jewish consumers weekly, telling us that Pretzel Crisps® are the perfect nosh served after Shabbat services. We have also been told they are proudly used during Purim, Tu B’Shvat, Rosh HaShana and other Jewish holidays.” says Warren Wilson, president of Snack Factory, Inc.

Like all Pretzel Crisps®, the Honey Mustard & Onion are oven baked, ultra-thin and OU Pareve. Both sides are coated with a mouth-watering honey mustard and onion flavoring, giving immediate satisfaction to your taste buds. Like the original flavors, the Honey Mustard & Onion Crisps are low fat and only 110 calories per serving, promoting a healthier lifestyle.

The new flavor is available in the signature resealable 6-ounce stand-up package and is line priced with the original flavors at $2.99 SRP. With each 12 count Pretzel Crisps® case, a complimentary 8-ounce sample bag will be included to aid retailers in generating consumer interest in the product. The Original and Honey Mustard & Onion are now available in two new convenient sized packages perfect for convenience stores, airlines and airports, schools, drug and specialty stores and more. The sizes are a handy snack size of 2.5 ounces in an 8-count caddy with a SRP of $.99 and a 5-ounce pillow bag in a 6-count caddy or a 36-count power wing, with an SRP of $1.99. All bags have a peg hole for easy merchandising anywhere in the store.

The company is taking orders for the new sizes and new flavor as they are available for immediate shipment. For pricing, display, additional sizes and company information, please contact Warren Wilson at (609) 683-5400 or at snakfact@aol.com. See www.pretzelcrisps.com for more information.

MEDIA PLEASE NOTE: Product samples are available for review and for promotional events (grab bags/giveaways). Please contact Ilya Welfeld at O: (201) 439-1010 or via email at Media@PretzelCrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.
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PRETZEL CRISPS® CAPTURE CANADIAN RETAILERS

2006-10-16T08:00:00.000-07:00

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com

The World’s First Pretzel Cracker is Now Available in Canada!

Snack Factory, Inc. is proud to announce the availability of its award winning line throughout Western Canada, Ontario and Quebec.

This new deli style cracker is best displayed in the deli area, as it is a perfect compliment to hummus, cheeses, spreads and dips and is elegant enough for entertaining. Consumers can easily scoop a variety of heavy dips, from guacamole to peanut butter while retailers scoop up the profits! “With a goal of helping our retailers increase sales and foot traffic to their stores, we offer a free 6 oz. bag of sampling Crisps with each 12-count Pretzel Crisps® case. We have found once consumers taste the Crisp and enjoy the intense flavor and crunch, they are hooked and become repeat customers”, says Warren Wilson, president of Snack Factory, Inc.

Pretzel Crisps® are oven baked and OU Pareve and come in three delectable flavors: Original, Garlic and Everything. All Crisps are ultra-thin, crunchy and bursting with flavor! “They taste great without the calories and fat content of potato chips or a calorie-filled crackers. We created the Crisps as we saw a need for an elegant, creative pretzel. They are perfect for any party or healthy on-the-go snacking,” says Sara Wilson, vice-president of Snack Factory, Inc.

The Crisps are fat free and only 110 calories per serving, promoting a healthier lifestyle. “Pretzel Crisps® are a healthy alternative to fattening crackers and potato chips. People today are searching for healthier snack foods that taste good; mirroring the foods they love but should not have”, says Warren.

Pretzel Crisps® are available in the signature resealable 6-ounce stand-up package and have an SRP of $2.99. The 96-count shipper has an elegant appeal and is successfully attracting consumers to the brand. The company offers an assorted shipper, filled with 48 6-ounce packages of the Original flavor, 24 6-ounce packages of the Garlic flavor and 24 6-ounce packages of the Everything flavor. Retailers are thrilled by the fast sell-through and incremental profits of Pretzel Crisps®. The company is taking orders for all sizes and flavors, which are available for immediate shipment.

For additional pricing, larger sizes and company information, please contact Warren Wilson at (609) 683-5400 or at snakfact@aol.com. See www.pretzelcrisps.com for more information.

MEDIA PLEASE NOTE: Product samples are available for review and for promotional events (grab bags/giveaways). Please contact Ilya Welfed O: (201) 439-1010 or via email at Media@PretzelCrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.
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