Tuesday, May 12, 2009

THE SNACK FACTORY EXTENDS DISTRIBUTION TO CANADA

Pretzel Crisps Now Available in More than a Dozen Canadian Supermarket Chains, Including Hundreds of Loblaw Companies Owned Stores

Princeton, NJ (May 7, 2009) – The Snack Factory LLC, creators of patented Pretzel Crisps® snacks, (www.pretzelcrisps.com), announced today that they have extended their North American distribution to include over a dozen Canadian supermarket chains across the country.

The slim, crunchy pretzel crackers can be found from coast to coast, with the largest distribution in major supermarket chain retailer Loblaw’s, where Pretzel Crisps can be found in the deli section of hundreds of Loblaw Companies owned stores.

The Snack Factory is collaborating exclusively with SunOpta Distribution Group, (STLK, TSX) Canada’s largest distributor of organic, natural, kosher, specialty foods and natural health care products. SunOpta’s customers include major food chains, independent food stores, natural food stores, super stores, warehouse clubs, drug stores, home delivery companies, food service organizations, wholesalers and health professionals.

“Pretzel Crisps are the perfect gourmet snack for consumers looking for a healthy, delicious alternative to fattening chips and crackers,” said Warren Wilson, President of the Snack Factory. “We’ve received feedback from Canadian consumers asking where they can get our product, so we’re excited about partnering with SunOpta to make Pretzel Crisps available across Canada.”

“Pretzel Crisps are a perfect fit for our company and our customers as this innovative, great tasting brand is a mirror image of who we are and who we sell to,” said Tony Iacovetta, Specialty Business Manager, SunOpta. “At SunOpta Distribution Group (SDG), we focus on foods for the quality-conscious and health-conscious consumer.”

Pretzel Crisps will be available at the following Canadian retailers, as well as small independent grocers:

• Safeway
• Sobey’s
• IGA
• Buy-Low
• London Drug
• A&P
• Sobey’s
• Longo’s
• Highland Farms
• Zellers
• Metro
• Loblaw’s

About Snack Factory LLC
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

About SunOpta Inc.
SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the natural and organic food, supplements and health and beauty markets. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food products integrated from seed through packaged products; Opta Minerals Inc. (TSX:OPM) (66.2% owned by SunOpta), a producer, distributor, and recycler of environmentally friendly industrial materials; and SunOpta BioProcess Inc. which engineers and markets proprietary steam explosion technology systems for the bio-fuel, pulp and food processing industries. Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.

Tuesday, April 14, 2009

FEELING TAXED?

Finally, An Uncle Sam Hand

Out That Everyone Can Enjoy!


Uncle Sam Hits the Streets with Pretzel Crisps to

Help New Yorkers Through Crunch Time


FACT: This year, 7 in 10 (71 percent) of Americans who expect to receive a federal tax refund for 2008 will not be spending, but saving it, investing it or using it to pay off debt. And, for those Americans who OWE taxes this year, 43% stated that they will dip into savings to pay Uncle Sam.*


WHAT: Getting through tax time is “crunch time” for many Americans. From Wall Street to Main Street, On April 15th dozens of Uncle Sams will hit the streets of NYC with sixty thousand packs of crunchy Pretzel Crisps, giving consumers a stress relieving crunch to help make it through the day.


WHO: Thirty Uncle Sams, courtesy of The Snack Factory, makers of patented Pretzel Crisps – fat free, cholesterol free pretzel crackers.


WHEN: April 15, 2009, 6:00 am to 11:00 am EST.


WHERE: NYC post offices:
James Farley Post Office - 421 Eighth Avenue (Corner of 8th and 33rd)
Grand Central Post Office - 450 Lexington Avenue (Corner of 45th and Lexington)
Times Square Post Office - 340 West 42nd Street (Corner of 9th and 42nd)


BACKGROUND: From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.



*ING Direct 2009 survey





Friday, March 06, 2009

THE SNACK FACTORY NAMES CONSOLIDATED SALES NETWORK AS NATIONAL BROKER FOR CONVENIENCE MARKETS

Princeton, NJ (March 4, 2009) – The Snack Factory, creators of patented Pretzel Crisps® snacks, announced today that they have named Consolidated Sales Network (CSN) as their national broker for the convenience channel of trade on the retail and wholesaler sides of the business.

CSN is an alliance of independent brokers servicing convenience outlets across North America. The alliance members will be handing The Snack Factory’s Pretzel Crisps brand, with an emphasis on the 2 oz. and 5 oz. bag items. CSN covers over 95,000 convenience outlets, including 7-11, Chevron, Speedway and Wawa, among others.

“Convenience store sales of snacks remain strong, and a healthy, delicious snack like Pretzel Crisps fit what consumers are looking for,” said Warren Wilson, President of The Snack Factory. “We love sharing Pretzel Crisps with snack enthusiasts, and look forward to a great partnership with CSN to have Pretzel Crisps available for snacking across the nation.”

“Representing The Snack Factory in the convenience segment is a significant opportunity for the Consolidated Sales Network,” commented David Tucci, Executive Director of CSN. “Building a dynamic brand such as Pretzel Crisps is what we do best.” “Our members specialize in capitalizing on unique, fast moving consumables across the convenience channel.” “Our local market expertise and long standing customer relationships will be the key factors in driving trade acceptance and performance in the snack category.”

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit http://www.pretzelcrisps.com/.

Thursday, February 19, 2009

THE SNACK FACTORY NAMES FOX RIVER FOODS AS DISTRIBUTOR IN MIDWEST

Princeton, NJ (February 19, 2009) – The Snack Factory, creators of patented Pretzel Crisps® snacks, announced today that they have named Fox River Foods as their distributor for Illinois, Indiana and parts of Wisconsin and Missouri.


“We are happy to be able to offer this unique, healthy snack to our entire customer base. The product really has its’ own positive brand recognition and should be accepted across all segments of business,” said Pam Fleming, Director, Education Sales, Fox River Foods.


Fox River Foods is a premier food distributor supplying quality food and drink to schools, churches, restaurants, fundraisers and many other organizations. As the largest school food service distributor in Illinois, Fox River Foods will be distributing Pretzel Crisps to schools around the Midwest region.


“Partnering with an established distribution company like Fox River Foods will allow us to have fat free, cholesterol free Pretzel Crisps as a healthy snack alternative for school children. We are excited about this partnership and anticipate great success in expanding the current distribution of Pretzel Crisps in the mid-west region,” said Warren Wilson, President of The Snack Factory.


About the Snack Factory

From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Thursday, February 12, 2009

Rachael Ray Loves Pretzel Crisps!

For the second time, the Snack Factory's Pretzel Crisps were featured as the Rachael Ray Snack of the Day! All natural Dark Chocolate Covered Pretzel Crisps were featured on the Emmy winning show on February 3rd.

Wednesday, February 04, 2009

Pretzel Crisps Earn Good Housekeeping Seal







Princeton, NJ - Feb 5, 2009 -- The Snack Factory has been awarded the world renowned Good Housekeeping Seal for its patented Pretzel Crisps brand pretzel crackers. The Good Housekeeping Seal is given to superior products that are evaluated by scientists at the Good Housekeeping Research Institute. The seal has been in use for over 100 years.

"We are honored to have earned the Good Housekeeping Seal for our products,” said Warren Wilson, President of the Snack Factory. “We have a commitment to quality and creating a product that consumers will return to purchase again and again. Having the Good Housekeeping Seal lets our consumers know that our products passed rigorous testing and are backed by one of the most powerful consumer icons in the world.”

Pretzel Crisps are baked thin and crunchy, with no trans fat and no cholesterol. They’re perfect for snacking or entertaining and are a healthy option to fattening chips and crackers. The delicious crisps come in eight flavors, including All-natural Original, Honey Mustard & Onion, Garlic, Everything, Chipotle Cheddar, Buffalo Wing, All-natural Dark Chocolate Covered and Peanut Butter Covered.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Tuesday, December 23, 2008