THE SNACK FACTORY RECOGNIZED FOR OUTSTANDING PERFORMANCE IN THE MARKETPLACE BY BOTH CONSUMERS AND TRADE

Superior Snack and Exponential Growth Lead to
Top Food and Business Awards in 2008

PRINCETON, NJ – September 15, 2008 – The Snack Factory, makers of patented Pretzel Crisps® brand pretzel crackers and all new Ciabatta Crisps, continues to receive industry awards for their delicious gourmet snacks and astonishing business growth.

The Snack Factory saw +40% growth during the first half of 2008, and industry, trade and consumers took note. The company sailed to one of the top spots on the Inc. 5000 list –named among the top 3 fastest growing privately held companies in America and the number 1 fastest growing company in the Food and Beverage category. The industry-leading magazine further rated The Snack Factory the number 1 business in the entire New York - New Jersey and PA area. This business achievement has been noted on esteemed business news shows including FOX Business Networks America’s Nightly Scoreboard.

In a competition against well-known snack brands, Pretzel Crisps received a Chef’s Best Award for Best Taste this year. The Snack Factory’s accelerated movement within the industry has noted by the biggest publication names in the Food Trade Media industry as well. Pretzel Crisps were named Progressive Grocer Magazines “Hot New Snack Pick” for 2008, and the thin snack crisps received a Product of the Year award in 2008 from the Professional Candy Association.

General consumer media outlets continue to give accolades to the brand as well. Shapyou.com, a top health and fitness website, has awarded Pretzel Crisps with four of its prestigious GearAwards™. Chipotle Cheddar Pretzel Crisps was granted the “Top Gear of the Year” award in the Natural and Organic Food Products category, both Original and Chocolate Covered Pretzel Crisps were named “Great Gear of the Year” winners and Buffalo Wing Pretzel Crisps were awarded with a “Seal of Excellence.”

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

THE SNACK FACTORY NAMED NUMBER THREE ON INC. 5000 LIST OF FASTEST GROWING COMPANIES

Ranked #1 among the top 100 Food & Beverage Companies, #1 in the top 100 Businesses in the entire New York, New Jersey and PA area

PRINCETON, NJ – August 27, 2008 – The Snack Factory, makers of patented Pretzel Crisps® brand pretzel crackers and all new Ciabatta Crisps, was named No. 3 on the Inc. Magazine 5000 list of the fastest growing privately held companies for 2008. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs.

Taken as a whole, these companies represent the backbone of the U.S. economy.
With revenue growth of more than 18,371% in three years, The Snack Factory skyrocketed up the list thanks to its epic brand, Pretzel Crisps®.

"We're honored to receive this prestigious ranking in a list of the top growing companies in America today,” said Warren Wilson, President of The Snack Factory. "We developed Pretzel Crisps as a healthy snack for today’s consumer – those concerned with fat and calories. Through our aggressive marketing and sales strategies, we’ve been able to distribute Pretzel Crisps around the country, creating a consumer demand that has driven our rapid growth.”

The Snack Factory also received the awards of being named #1 among the top 100 Food & Beverage Companies, and #1 in the top 100 Businesses in the entire New York - New Jersey and PA area.

The 2008 Inc. 5000 list measures revenue growth from 2004 through 2007. To qualify, companies must be U.S.-based and privately held, for profit, independent – not subsidiaries or divisions of other companies – as of December 31, 2007, and have had at least $200,000 in revenue in 2004, and $42 million in 2007.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

PRETZEL CRISPS GETS PHYSICAL

Crunch Fitness Centers Share a Healthy Snack with Over 10,000 Members

PRINCETON, NJ – July 31, 2008 –The Snack Factory, makers of patented Pretzel Crisps® brand pretzel crackers, is excited to provide Crunch fitness with over 10,000 samples of their all-natural, fat-free Pretzel Crisps to give away at 30 fitness centers across the country. Special 100-calorie packs of Pretzel Crisps are being given to gym members throughout the summer months to encourage them to get crunching.
“Finding a fat free snack that satisfies the crunch craving can be difficult,” said Warren Wilson, President of The Snack Factory. “Our portion controlled 100-calorie packs have no trans fats, no saturated fat and no cholesterol making them the perfect snack for health conscious consumers.”

Crunch fitness center is known for its alternatives to traditional sweat and grind workouts, with programming including everything from “Hip Hop Aerobics” with a live rapper, to Co-Ed Action Wrestling, to “Cycled” yoga cycling. With 32 state-of-the-art gyms in New York, Los Angeles, San Francisco, Miami, Chicago, Washington D.C. and Atlanta, Crunch fitness centers are helping people get healthy across the country.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Pretzel Crisps Receives Chef's Best Award