THE SNACK FACTORY NAMES FOX RIVER FOODS AS DISTRIBUTOR IN MIDWEST

Princeton, NJ (February 19, 2009) – The Snack Factory, creators of patented Pretzel Crisps^® snacks, announced today that they have named Fox River Foods as their distributor for Illinois, Indiana and parts of Wisconsin and Missouri.

“We are happy to be able to offer this unique, healthy snack to our entire customer base. The product really has its’ own positive brand recognition and should be accepted across all segments of business,” said Pam Fleming, Director, Education Sales, Fox River Foods.

Fox River Foods is a premier food distributor supplying quality food and drink to schools, churches, restaurants, fundraisers and many other organizations. As the largest school food service distributor in Illinois, Fox River Foods will be distributing Pretzel Crisps to schools around the Midwest region.

“Partnering with an established distribution company like Fox River Foods will allow us to have fat free, cholesterol free Pretzel Crisps as a healthy snack alternative for school children. We are excited about this partnership and anticipate great success in expanding the current distribution of Pretzel Crisps in the mid-west region,” said Warren Wilson, President of The Snack Factory.

About the Snack Factory

From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

Rachael Ray Loves Pretzel Crisps!

For the second time, the Snack Factory's Pretzel Crisps were featured as the Rachael Ray Snack of the Day! All natural Dark Chocolate Covered Pretzel Crisps were featured on the Emmy winning show on February 3rd.

Pretzel Crisps Earn Good Housekeeping Seal

Princeton, NJ - Feb 5, 2009 -- The Snack Factory has been awarded the world renowned Good Housekeeping Seal for its patented Pretzel Crisps brand pretzel crackers. The Good Housekeeping Seal is given to superior products that are evaluated by scientists at the Good Housekeeping Research Institute. The seal has been in use for over 100 years.

"We are honored to have earned the Good Housekeeping Seal for our products,” said Warren Wilson, President of the Snack Factory. “We have a commitment to quality and creating a product that consumers will return to purchase again and again. Having the Good Housekeeping Seal lets our consumers know that our products passed rigorous testing and are backed by one of the most powerful consumer icons in the world.”

Pretzel Crisps are baked thin and crunchy, with no trans fat and no cholesterol. They’re perfect for snacking or entertaining and are a healthy option to fattening chips and crackers. The delicious crisps come in eight flavors, including All-natural Original, Honey Mustard & Onion, Garlic, Everything, Chipotle Cheddar, Buffalo Wing, All-natural Dark Chocolate Covered and Peanut Butter Covered.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.