PRETZEL CRISPS® CAPTURE CANADIAN RETAILERS

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com


The World’s First Pretzel Cracker is Now Available in Canada!

Snack Factory, Inc. is proud to announce the availability of its award winning line throughout Western Canada, Ontario and Quebec.

This new deli style cracker is best displayed in the deli area, as it is a perfect compliment to hummus, cheeses, spreads and dips and is elegant enough for entertaining. Consumers can easily scoop a variety of heavy dips, from guacamole to peanut butter while retailers scoop up the profits! “With a goal of helping our retailers increase sales and foot traffic to their stores, we offer a free 6 oz. bag of sampling Crisps with each 12-count Pretzel Crisps® case. We have found once consumers taste the Crisp and enjoy the intense flavor and crunch, they are hooked and become repeat customers”, says Warren Wilson, president of Snack Factory, Inc.

Pretzel Crisps® are oven baked and OU Pareve and come in three delectable flavors: Original, Garlic and Everything. All Crisps are ultra-thin, crunchy and bursting with flavor! “They taste great without the calories and fat content of potato chips or a calorie-filled crackers. We created the Crisps as we saw a need for an elegant, creative pretzel. They are perfect for any party or healthy on-the-go snacking,” says Sara Wilson, vice-president of Snack Factory, Inc.

The Crisps are fat free and only 110 calories per serving, promoting a healthier lifestyle. “Pretzel Crisps® are a healthy alternative to fattening crackers and potato chips. People today are searching for healthier snack foods that taste good; mirroring the foods they love but should not have”, says Warren.

Pretzel Crisps® are available in the signature resealable 6-ounce stand-up package and have an SRP of $2.99. The 96-count shipper has an elegant appeal and is successfully attracting consumers to the brand. The company offers an assorted shipper, filled with 48 6-ounce packages of the Original flavor, 24 6-ounce packages of the Garlic flavor and 24 6-ounce packages of the Everything flavor. Retailers are thrilled by the fast sell-through and incremental profits of Pretzel Crisps®. The company is taking orders for all sizes and flavors, which are available for immediate shipment.

For additional pricing, larger sizes and company information, please contact Warren Wilson at (609) 683-5400 or at snakfact@aol.com. See www.pretzelcrisps.com for more information.

MEDIA PLEASE NOTE: Product samples are available for review and for promotional events (grab bags/giveaways). Please contact Ilya Welfed O: (201) 439-1010 or via email at Media@PretzelCrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.
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