THE SNACK FACTORY PUTS GOOD THINGS IN SMALL PACKAGES, INTRODUCING 100 CALORIE PACKS OF PRETZEL CRISPS®

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com


IDDBA Seminar and Expo 2007
Booth: 1501
Anaheim Convention Center

PRINCETON, NJ – June 3, 2007 – The Snack Factory, creators of patented Pretzel Crisps®, have made their famously trim, crunchy pretzel crackers available in 100 Calorie Packs in Original flavor.

“Pretzel Crisps are great for serving, spreading and snacking,” said Warren Wilson, President of The Snack Factory. “The new 100 Calorie Packs make it convenient and simple to stick a single serving in your purse, briefcase or even a lunch box. Since Original flavor Pretzel Crisps are baked and fat free, we know snackers will be pleased by the amount of healthy, satisfying crunch in each pack.”

The Snack Factory created 100 Calorie Packs in response to strong consumer interest in single serving snacking. Unlike less-than-healthy snack packs created by some manufacturers, Original Pretzel Crisps are already all-natural, baked and fat-free! The 100 Calorie Packs simply add an element of convenience to the great taste and extreme crunch that healthy snackers enjoy. The 100 Calorie Packs of Pretzel Crisps have a suggested retail prices of 2 for $1.00. All Pretzel Crisps are oven baked and carry Pareve, Kosher certification from the OU.

Ordering Information:
100 Calorie Packs of Pretzel Crisps are immediately available 60 to a case or in 4/50 count master cartons. For additional pricing and availability information contact info@pretzelcrisps.com.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

WING-KICKIN’ PRETZEL CRISPS®

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com


IDDBA Seminar and Expo 2007
Booth: 1501
Anaheim Convention Center

The Snack Factory to Introduce Hot New Flavor -- Buffalo Wing Pretzel Crisps®


PRINCETON, NJ – June 1, 2007 – ‘Kick start’ your party, your afternoon or even your workday with the new ‘Buffalo Wing’ Pretzel Crisps®. These kick’in slims deliver the distinctive flavor of zingy, zesty buffalo wings on the famously thin, crispy pretzels brought to you by The Snack Factory.

“Snackers count on us to deliver the unexpected,” said Warren Wilson, President of The Snack Factory. “Who doesn’t love the flavor of a Buffalo Wing? We took that flavor, which pairs perfectly with pretzels, and produced a low-fat snack with quite the kick. As always, we started with our uniquely thin pretzel and added a special blend of spices to make a gourmet snack that is as different as it is healthy, and delicious. We are proud to share this newest flavor of Pretzel Crisps® with snackers everywhere. Enjoy!”

Buffalo Wing is the latest flavor in the line of patented Pretzel Crisps®. Low-fat and cholesterol-free with only 110 calories per serving, the Buffalo Wing flavor Pretzel Crisps® are sure to be a favorite during the upcoming barbeque and baseball season. The gourmet snacks will be available in the signature resealable 6-ounce stand-up package and are line priced with other Pretzel Crisps® flavors at $2.99 SRP. Additional Pretzel Crisps® flavors such as Original, Garlic, Everything and Honey Mustard & Onion can be found in grocery store deli departments, convenience stores and club stores nationwide. All Pretzel Crisps® are oven baked and carry Pareve, Kosher certification from the OU.

Serving Suggestions:
Try Buffalo Wing flavored Pretzel Crisps® alone, dipped in blue cheese dressing, sour cream, or on top of a fresh salad.

Ordering Information:
Buffalo Wing Pretzel Crisps® are available for distribution immediately. For additional pricing and availability information, contact Warren Wilson at info@pretzelcrisps.com.


About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.