Monday, May 21, 2007

WING-KICKIN’ PRETZEL CRISPS®

Contact: Ilya Welfeld
Welfeld Public Relations
T: (201) 439-1010
E: Media@PretzelCrisps.com


IDDBA Seminar and Expo 2007
Booth: 1501
Anaheim Convention Center


The Snack Factory to Introduce Hot New Flavor -- Buffalo Wing Pretzel Crisps®


PRINCETON, NJ – June 1, 2007 – ‘Kick start’ your party, your afternoon or even your workday with the new ‘Buffalo Wing’ Pretzel Crisps®. These kick’in slims deliver the distinctive flavor of zingy, zesty buffalo wings on the famously thin, crispy pretzels brought to you by The Snack Factory.

“Snackers count on us to deliver the unexpected,” said Warren Wilson, President of The Snack Factory. “Who doesn’t love the flavor of a Buffalo Wing? We took that flavor, which pairs perfectly with pretzels, and produced a low-fat snack with quite the kick. As always, we started with our uniquely thin pretzel and added a special blend of spices to make a gourmet snack that is as different as it is healthy, and delicious. We are proud to share this newest flavor of Pretzel Crisps® with snackers everywhere. Enjoy!”

Buffalo Wing is the latest flavor in the line of patented Pretzel Crisps®. Low-fat and cholesterol-free with only 110 calories per serving, the Buffalo Wing flavor Pretzel Crisps® are sure to be a favorite during the upcoming barbeque and baseball season. The gourmet snacks will be available in the signature resealable 6-ounce stand-up package and are line priced with other Pretzel Crisps® flavors at $2.99 SRP. Additional Pretzel Crisps® flavors such as Original, Garlic, Everything and Honey Mustard & Onion can be found in grocery store deli departments, convenience stores and club stores nationwide. All Pretzel Crisps® are oven baked and carry Pareve, Kosher certification from the OU.

Serving Suggestions:
Try Buffalo Wing flavored Pretzel Crisps® alone, dipped in blue cheese dressing, sour cream, or on top of a fresh salad.

Ordering Information:
Buffalo Wing Pretzel Crisps® are available for distribution immediately. For additional pricing and availability information, contact Warren Wilson at info@pretzelcrisps.com.


About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

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