Thursday, July 19, 2007

A DECADENT CRUNCH

The Snack Factory Debuts Pretzel Crisps® Dipped in Dark Chocolate


Contact:
Ilya Welfeld
Welfeld Public Relations
(201) 439-1010
Media@PretzelCrisps.com


PRINCETON, NJ – July 8, 2007 – Earlier today at the Summer Fancy Food Show, the Snack Factory introduced Chocolate Covered Pretzel Crisps, the latest flavor of its famously thin, crunchy, patented pretzel crackers. Made with 45% cacao, the Chocolate Covered Pretzel Crisps deliver the decadence of rich chocolate with the delicious salty crunch of its baked, fat-free Pretzel Crisps.

“We knew early on that we would one day pair Pretzel Crisps with chocolate,” said Warren Wilson, President of The Snack Factory. “…but we wanted to do it perfectly. We searched nationwide for high-quality chocolate that would compliment our gourmet-tasting snacks and we knew the right chocolate when we found it. We are pleased to introduce this latest flavor in time for the holiday season and envision many a stocking stuffed with a decadent crunch from Pretzel Crisps.”

The Chocolate Covered Pretzel Crisps are available in a 6-ounce stand-up, resealeable package with a suggested retail price of $3.99 - 4.99.

Ordering Information:
Chocolate Covered Pretzel Crisps are available for distribution in September. For additional pricing and availability information, contact Warren Wilson at info@pretzelcrisps.com.


About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co, comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.

2 Comments:

Blogger kristinkj said...

I guess you know what I am going to say about this one, eh?? It ain't CHEESE!! (and it is fattening!)

8:32 PM  
Blogger skoshilady said...

I have had 2 or 3 bags of these wonderful chocolate dipped pretzels. Then suddenly they disappeared off the shelf and I was told they had been discontinued.
Please bring them back.
skoshilady

1:44 PM  

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