PRETZEL CRISPS® GO PRIME TIME

The World’s First Pretzel Cracker Gets High Praise on the Food Network’s Popular Program ‘Unwrapped’

Ilya Welfeld
Welfeld Public Relations
(201) 439-1010
Media@PretzelCrisps.com

PRINCETON, NJ – August 6, 2007 – Pretzel Crisps got prime time praise on the Food Network’s highly popular show ‘Unwrapped.’ Seen in more than 70 million households, ‘Unwrapped’ is hosted by Marc Summers who takes viewers behind the scenes to learn more about their favorite foods.

“We were pleased to welcome Unwrapped into our factory to give snackers a glimpse of what goes into making our irresistibly crunchy Pretzel Crisps,” said Warren Wilson, president of The Snack Factory. “Of course, we kept the most secret of the secret process under wraps even for ‘Unwrapped’ but hope that Pretzel Crisps lovers enjoyed a peek behind the package.”

The “Good 4 You” episode of Unwrapped featured healthy alternatives that taste great. Pretzel Crisps were noted for their irresistible crunch and versatility as not only a snack, but a gourmet pretzel cracker perfect for dipping, spreading and enhancing any high-class spread. The segment teased the next great flavor expected from the Snack Factory in time for the holiday season… Chocolate covered Pretzel Crisps.

Watched by primarily affluent, educated men and women ages 18-45 Unwrapped provides great exposure for Pretzel Crisps. The show originally aired on August 6th, 2007 with additional air dates scheduled for August 7th, 17th and 18th. Local listings and show information are available on the Food Network website at :
http://www.foodnetwork.com/food/show_cw/episode/0,1976,FOOD_9955_51944,00.html

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.