RACHAEL RAY FEATURES BUFFALO WING PRETZEL CRISPS®

Yum-O Buffalo!










Contact:
Ilya Welfeld
Welfeld Public Relations
(201) 439-1010
Media@PretzelCrisps.com


PRINCETON, NJ –November 1, 2007 –Pretzel Crisps® got another taste of fame when Rachael Ray gave her audience a taste of Buffalo Wing Pretzel Crisps! The Emmy winning, daily, one-hour, syndicated show is among the top-ranked daytime programs on television, with an estimated audience of more than 2.5 million. Rachael Ray served the award-winning Pretzel Crisps as the featured Snack of the Day on October 22, sharing it with in-studio guests and viewers nationwide.

“Our phone starting ringing as soon as Rachael Ray served Buffalo Wing Pretzel Crisps as the Snack of the Day,” said Warren Wilson, president of The Snack Factory. “We were more than happy to provide Pretzel Crisps when the show requested them and we were even more delighted to watch Rachael take a bite straight from the bag! It is really a pleasure to have such an influential food icon recommend Pretzel Crisps to her fans”

The Snack Factory introduced Buffalo Wing Pretzel Crisps in June of this year, adding the flavor to its line of baked, cholesterol-free snacks. With only 110 calories per serving, Buffalo Wing flavor Pretzel Crisps is fast becoming a favorite, most recently scoring points as a great football season snack. Pretzel Crisps, including Original, Garlic, Everything and Honey Mustard & Onion and Buffalo Wing, can be found in grocery store deli departments, convenience stores and club stores nationwide. All Pretzel Crisps® are oven baked and carry Kosher certification from the OU.

About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.