PRETZEL CRISPS GETS MADISON SQUARE GARDEN CRUNCHING!

The Snack Factory Enters Agreement to Make Their Patented Cracker the Official Pretzel Snack at MSG!

PRINCETON, NJ – May 15, 2008 – The Snack Factory, creators of Pretzel Crisps® brand pretzel crackers, announced today an agreement with Madison Square Garden to have its thin, crunchy pretzel cracker available throughout the complex.

Madison Square Garden, known for its great family events, major sports teams including the New York Rangers and Knicks, as well as a world-renowned concert venue, will begin offering the thin and crisp snacks in June 2008. Signage throughout the location will showcase Pretzel Crisps as a thin, crisp alternative to fattening chips and crackers with no trans fat and no cholesterol.

“We’re excited to offer our award winning product to visitors at Madison Square Garden,” said Warren Wilson, President of The Snack Factory. “Pairing our Pretzel Crisps with MSG is winning combination.”

Pretzel Crisps will be available throughout the arena at concession locations. The company anticipates selling a high volume of its thin crisps to visitors during the upcoming event season.


About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit www.pretzelcrisps.com.